In a year with a hotly contested gaming landscape, lower YoY budget, and muted public anticipation due to franchise fatigue, we took the already ubiquitous Call of Duty brand and successfully lifted it to even greater heights. We countered any obstacle or negative sentiment by reaching our audience through their passions, surrounding pop culture, sports, and music across Digital, Linear, and OOH. By coupling this strategy with first-to-market activations, such as taking over the brand-new MSG Sphere in Las Vegas during the peak of the city’s first-ever F1 race, we managed to exceed Activision’s sales estimates and surpass all expectations for what was written off as a down year for the franchise.

Through an inescapable combination of key moments across sports and culture on Linear and Streaming, RED not only positioned Diablo IV to surround the cultural zeitgeist as a top gaming release of 2023 but became the zeitgeist in and of itself. In a truly unscriptable moment, the tragic Canadian fires caused the skies to burn fire-RED over our New York billboards, with passersby greeted by our unfortunately appropriate “Welcome to hell” tagline. The campaign’s viral spread across social media platforms exemplified OOH advertising’s enduring power and its unique ability to spark organic online conversations, effectively extending brand reach beyond physical boundaries.

To celebrate one of the most renowned races in the world, we partnered with ABC to create TCS brand integrations in all audio and video broadcasts of the NYC Marathon.  Strava brand challenges built excitement for the global running community and NYC outdoor takeovers electrificed excitement for the event.

Since earning the Capital Brands business in April 2024, we’ve launched multiple successful B2B and B2C campaigns across platforms including Social, CTV/Linear, eCommerce, and Search. We complemented this delicious mix with fresh Direct activations, including partnering with the equally savory brand, Tastemade. Together, our partnership resulted in fun and enticing custom content with stars such as Joe Sasto, who promoted the brand across Social and O&O platforms, leading to strong brand engagement. Overall, this fusion has resulted in a significant YoY increase in Total Portfolio Sales, paving the way for continued growth going into 2025–And a triumphant cherry-on-top to 2024.

In an evolving vertical, with long standing OEMs creating competition within the EV landscape, RED sought to hone-in targeting while broadening to include consumer personas and behaviors to drive Leads, Test Drives and Order submissions. We developed a strategy to balance brand building and mid-lower funnel tactics to ensure Lucid’s unique position in the market is understood and served to the correct audiences across OOH, Print, CTV/OLV, Search and Social.

For Earth’s Best, we are optimizing the channel mix and platforms beyond channels most typically used by parents – search, social, and OLV.  While those channels all provide education for new and expectant moms, we are also leaning into channels and new partnerships that foster more intimate connections. Influencer lead content partnerships allow Earth’s Best to be present and show up in new spaces. 

A global, multi-channel media blitz promoting the newest iteration of Fortnite featuring the Lego universe, allowed Fortnite to own all premium gaming destinations worldwide.  An emphasis on co-viewing moments across TV / CTV and Cinema, coupled with strong retail activations provided scale to spread awareness.

Capitalizing on the hype of the election season, Vice TV used RED to bring their original programming into the mainstream by infiltrating the platforms where polarizing discussions topics are covered regularly across linear and digital channels.

Developed strategy to switch from performance driven tactics to Hollywood launch playbook in order to genertate awareness of action content on Quibi. Approach focused on custom content and brand integ-rations (e.g., a Kevin Hart/Inside the NBA integration), coupled with frequency driven lower funnel tactics.

From 20 seconds to 20 years. From a play that changes the game’s outcome to reinventing the game itself.  Globant celebrated their 20th birthday together with the FIFA Football World Cup. Official sponsor of those reinventing the game. ⚽🏆

Drive awareness and ticket sales for multi-city fan-first celebration of digital content creation.  Through combination of social and OOH, expand already well-established VidCon event to the East Coast by turning Creators and Communities into your sales team!